Scaling SrutaTech’s Digital Presence in the IT Solutions Market

SrutaTech is a forward-thinking IT solutions company offering services in DevOps, cloud engineering, infrastructure automation, software development, and platform security.

Project Objectives

SrutaTech engaged us with the following key goals:

• Build a modern, fast, and scalable website that reflects their technical capabilities.

• Improve SEO rankings and establish industry authority.

• Generate more qualified B2B leads via organic and referral traffic.

• Present case studies and services in a compelling, conversion-focused layout.

  Ensure mobile-first performance and technical accessibility.

 Challenges

• Technical Brand Perception: Existing website lacked authority and polish to reflect enterprise-grade services.

• Low Organic Visibility: Limited keyword rankings, minimal blog/content presence.

• Service Clarity: Complex service offerings not clearly explained to non-technical clients.

• No Lead Funnel: No proper CTAs or conversion tracking for inbound leads.

 Project Scope

• Website Redesign & Frontend Development.

• Full SEO Audit + Implementation (On-page, Off-page, Technical).

• Conversion-Focused UX/UI Improvements.

• CMS Integration for Blog & Case Studies.

• Keyword Strategy, Metadata, and Structured Content.

• Brand Positioning + Service Page Copywriting.

Strategy & Execution

On-Page SEO

• Keyword-optimized service pages (e.g., "CloudOps Automation", "Infrastructure as Code").

• Added compelling meta titles, structured headers, and rich snippets.

• Built strategic internal linking between blog, case studies, and service offerings.

Off-Page SEO

• Built high-authority backlinks via guest posting, tech community features, and LinkedIn articles.

• Managed citations and tech directory listings (Clutch, GoodFirms, Crunchbase).

Technical SEO

• Improved website performance scores (Lighthouse/Core Web Vitals).

• Fixed indexation, schema markup, mobile responsiveness, and sitemap errors.

• Enabled HTTPS, CDN caching, and lazy loading of media for faster UX.

Content Strategy

• Created SEO-optimized content pillars around DevOps best practices, SRE methodologies, and cloud transformation.

• Added dynamic blog system to showcase insights, tutorials, and technical explainers.

• Structured content for voice search and featured snippets.

Website Development & Design

• Designed and developed a clean, professional, and technical website in modern tech stack (assumed: React/Next.js or WordPress + custom theme).

• Responsive design with intuitive navigation for enterprise decision-makers.

• CTAs added strategically across all pages for lead capture.

Performance Monitoring & Reporting

• Integrated Google Analytics, Search Console, and conversion tracking.

• Developed monthly reporting dashboards to measure SEO growth, traffic sources, bounce rate, and CTA performance.

Results

• ✅ 250% increase in organic traffic within 4 months.

• ✅ 3x more qualified leads via service inquiry forms and demo requests.

• ✅ Improved SEO rankings for 15+ high-value keywords (e.g., "DevOps as a Service", "Cloud Infra Automation").

• ✅ Page Speed Score increased by 70% (mobile + desktop).

• ✅ Average session duration up by 55%.

• ✅ Bounce rate reduced by 43%.

Conclusion With a strategic mix of technical execution, SEO optimization, content clarity, and conversion-focused design, SrutaTech is now positioned as a credible and compelling IT partner in the digital infrastructure and DevOps space. The website has become a core asset in their growth strategy — attracting the right clients, communicating expertise, and converting interest into action.